Project marketing
When it comes to your off-plan projects, experience matters.
The Independent Project Marketing team prides itself on building partnerships with both developers and buyers to achieve mutually successful outcomes. With 40 years of experience selling off the plan, and an intimate knowledge of the Canberra market, we have delivered over 80 projects from concept to completion over the last 10 years alone.
Our team of project marketing specialists will help to manage your project, achieving optimal results and giving you peace of mind that everything will be taken care of. We are proud Canberrans, and our vast experience in the region means we have the foresight to understand shifts in both market and buyer expectations, across all segments, allowing you to make the most informed decision.
Our Services
Independent provides a unique offering through its multidisciplinary team that supports you through the lifecycle of any project. We are more than a team of salespeople, and our extensive experience across all aspects of property adds the value your project needs to reach the next level.
- Site procurement and project feasibility
- Pre-planning, compliance and unit mix optimisation
- Strata advice, recommendation and budgets
- Marketing strategies and activations
- Comprehensive reporting including real time updates and 24/7 view of the project status
- Proactive lead generation through buyer and investor databases
- A dedicated project sales team as well as 40+ agents who are highly trained in off-plan sales, across all buyer types and market segments
- Buyer management program to educate purchasers and keep them updated, ensuring a smooth settlement
- Buyer settlement events and strata onboarding to ensure your brand is well reflected through settlement, the maintenance period and beyond
- A property management team dedicated to projects, ensuring that our investors receive the personalised information required to ensure the process of leasing a bulk number of properties is seamless, easy and successful
Get more from your project marketing team
Regardless of what stage your development is up to, get in touch to find out how our services can help take your development to the next level.
A multidisciplinary approach
We have a range of specialists within the team who help with everything from identifying the right site through to territory compliance and working with architects to achieve the optimal unit mix. We have experts across marketing, sales, all the way through to the post-settlement stage of strata and building management.
We also offer a property management team dedicated to projects, ensuring that our investors receive the personalised information required to ensure the process of leasing a bulk number of properties is seamless, easy and successful.
Off-plan Sales Specialists
We have a dedicated team of experienced off-plan agents who are focussed on project sales across all segments of the market, from first home buyers to downsizers, investors and everything in between. Whether they're selling apartments, townhouses or premium penthouses - our team has the nous to successfully build relationships with buyers to achieve sales targets - regardless of the market.
On top of this dedicated team of off plan agents, our entire team of 50+ agents are highly trained in off-plan sales, ultimately leading to better outcomes for your project.
Buyer Management Program
Buying a home that you can't physically walk through can be daunting for some buyers. Our buyer management program alleviates pain points that buyers and developers often have throughout the process. It means that everyone - from the developers to the agents, buyers and strata managers - are kept in the loop and communicated to throughout the life of the project, and beyond.
Buyers can feel confident that if they're purchasing an off-plan property through Independent, they'll be in good hands.
Comprehensive reporting
Live, on-the-go project overview and tailored reporting to suit your needs.
Our leading technology platforms will allow your team real-time updates on all sales throughout the campaign, as well as a 24/7 self-serve view of the project status.
Comprehensive reporting includes detailed information on all leads and sales obtained including enquiry sources, marketing campaign performances, buyer demographics and notes from agents.
We will tailor reporting to suit your specific requirements, structure and frequency – ensuring you receive consistent communications on enquiry level, exchange status, possible uplift of prices, exhibition feedback, challenges, as well as marketing strategies and activations.
Our seamless approach to Project Marketing provides a smooth process from concept to completion, and beyond.
Our projects team will work alongside your Strata Management team to successfully onboard your project and ensure your brand is well reflected throughout the maintenance period and into the future.
Get more from your project marketing team
Regardless of what stage your project is up to, get in touch to find out how our services can help take your development to the next level.